Drive more sales by offering your customers a simple, secure and intuitive payment experience with a flexible, ready-to-use checkout that plugs into your company’s processes, from marketing to sales.
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Every feature for a flat monthly fee. More freedom to choose payment services with better rates.
A supercharged payment link, optimized for mobile and designed to reduce friction and close orders consistently.
Connect your operation to 25+ payment services and start charging in just a few steps, without being locked into a single gateway.
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Guru works as a robust service layer over your sales: it connects checkout, integrations, data, automations and tracking so your operation can scale predictably.
With Guru Checkout, payment stops being an isolated step and becomes part of your revenue system.
You start with a link to get paid and gain an operational layer behind it that connects data, integrations and routines, so marketing, sales and post-sale teams work in the same flow.
Track sales and subscription results in real time on an interactive dashboard.
Get to know your customer base better and monitor how Customer Lifetime Value evolves.
Compare sales results and customer base growth with the previous day.
An experience that takes customers straight to payment, skipping the cart. Ideal for selling one product at a time or product bundles.
Payment links that are easy to add to sales pages and ready to share by email, social media and messaging apps. Fully trackable, connecting the payment step to the rest of your operation.
A payment checkout for one-off sales, subscription sign-ups and recurring billing.
Automatically split each sale among everyone involved, efficiently and with maximum profitability.
Choose from 25+ ready-made integrations, including payment services, CRM, automation, communication and data, and connect everything to Guru in a few clicks.
Guru works as an operational layer over the sale, connecting payments, data and tools so marketing, sales and post-sale teams work as one.
When a sale happens, the information flows automatically to the right systems, eliminating rework and manual errors.
(*) Guru never holds your money. Processing fees, advance payments and payout timelines are negotiated directly with your chosen payment service.
Grow your business with a checkout built for global reach*, adapted to local languages, currencies, address formats and tax data, depending on the availability of your integrated payment partners.
At Guru, payment is the trigger for the operation.
When a sale closes, the deal is created automatically in your CRM, already at the right pipeline stage. Every sale turns into action: follow-up, relationship building and continued sales, without relying on manual processes.
The result is simple: fewer losses after conversion and more sales happening automatically.
Turn abandoned checkouts and declined payments into more revenue. Keep your sales team updated on open opportunities, send automated reminders to your customers and never lose another sale.
Boost your ad performance with automatic conversion event tracking on the major ad platforms. With this feature, your marketing team can segment audiences based on purchase behavior and actions taken during checkout.
Conversion event tracking for:
Server-side event tracking with the Facebook Conversions API, fully compatible with the privacy changes in Apple’s iOS 14, Google and other browsers.
Generate additional sales and raise your average order value by offering a complementary product on the payment or order confirmation page. With a single click, your customer makes a new purchase using the same details entered at checkout.
Add recurring revenue to your business with a payment checkout for subscription sign-ups and automated recurring billing. Create and test plans and prices with flexibility. Ideal for SaaS, subscription clubs and recurring billing.
Build recurring billing models →
Dozens of options to configure Guru’s payment link as part of your revenue infrastructure, respecting your brand identity, business rules and operational processes.
(a) If no URL is provided for external order completion pages, the customer is automatically sent to the standard order completion pages.
(b) The chat window must be installed through Google Tag Manager.
(c) Check which payment processors support this feature.
(d) Check which payment processors are available and the steps required to enable this feature. When this option is on, reCAPTCHA is automatically enabled for security.
(e) The corresponding links must be provided for this information to appear in the checkout page footer.
"What I like most about Guru is the checkout customization: having my own domain, my pixels, my automations, my payment methods has been unreal."
"I’ve sold on almost every checkout platform and Guru delivers by far the best performance. As a bonus, you also get the best tracking tool in Brazil."
"We found an incredible shortcut when we discovered how easy it is to connect other payment processors to Guru Checkout... it definitely expanded our payment processing options."
"We’ve been with Guru since Devzapp started. And it amazed me how
easy it was to set up the platform."
"Guru came along to make life easier for anyone who creates content and uses this tool. Today, with Guru, we know where every single sale came from. Highly recommend!"
"Guru’s reports deliver insights I’ve never found in other tools, and the helpful support makes the platform a true partner for entrepreneurs."
"Just by migrating to Guru, we automatically increased our profit margin by at least 20%."
"In just 3 years, Guru helped Stint Educação save over R$4 million, allowing us to reinvest in growth and innovation.
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"Guru has helped me in many ways. One of them was being able to
integrate different payment methods and switch between them
with great ease."
"Guru brought peace of mind to my business. Knowing I can sell subscriptions, products and tickets easily, without wasting time or money, is revolutionary."
Guru brings checkout, data, integrations and automations together in a robust service layer over your sales, so you can scale with predictability and control.
Sales source tracking and ad platform integrations so your marketing team can follow campaign ROI automatically and in real time.
The full power of machine learning to optimize checkout conversions while comparing performance across different payment processors.
Your most important information centralized in one place to help you decide how to scale your business with full confidence.
Guru’s payment link automatically connects payments, systems, teams and processes, serving as the starting point of your revenue operation.
See the full list of integrations
Our support is run by a team of specialists focused on helping customers get the most out of Guru, with efficiency, transparency and a human touch.
Visit our Happy Customers Wall.
No, Guru does not act as a financial intermediary. To process payments, you need to sign up with and integrate one of the payment systems available in the Guru Checkout category.
Yes, Guru Checkout is integrated with 20+ payment gateways, including acquirers, sub-acquirers and digital wallets. To process payments in our checkout, just connect one of the options available in the Guru Checkout category.
Building a checkout is a long, expensive development project. Beyond the build itself, it needs constant improvements and updates, such as adding refund and cancellation features and new integrations. Guru offers a ready-to-use checkout with automatic pixel tracking, complete sales management, new features and improvements added all the time, plus dozens of payment partners ready to integrate. That way, you eliminate development costs and still get a complete tool with low operating costs.
Guru doesn’t charge a fee on sales, because to use the checkout you integrate a payment processor and negotiate rates directly with them. This gives you the freedom to switch payment processors at any time, quickly and easily, without major impact on your operation.
No, Guru doesn’t have a shopping cart! Guru Checkout takes the buyer straight to payment, which makes the experience simpler and faster and increases sales conversion. This solution is ideal for selling digital products, services, subscriptions and product bundles through sales pages.
Guru Checkout is automatically translated into English and Spanish. However, to receive payments from customers in other countries, you need to integrate a payment processor that supports international sales.
Yes, you can sell recurring products through Guru Checkout. Just create a product of the “Subscription” type and set up the billing rules.
Since Guru doesn’t act as a payment intermediary, payout timelines and withdrawal requests must be checked directly with the payment processor you use, as each partner has its own payout timeline.
It depends on the payment method. For credit card payments, you can issue refunds from the Guru admin. For PIX or boleto payments, in most cases you’ll need to go to your payment processor’s dashboard to issue the refund.
Guru Checkout automatically saves incomplete sales within 15 minutes, as long as email, name and phone are filled in. Abandoned sales or sales with pending payment can be sent to sales recovery tools via webhooks. You can also set up and send emails to customers with abandoned sales or pending payments.
