Sales, Payment and Recurring Billing Infrastructure for Educational Institutions

Get a billing system for courses that simplifies enrollment and the online sale of training and education programs. Guru delivers a seamless enrollment checkout and automates student access and tuition billing without tying up the student’s credit limit.

Save time with an automated back office

Reduce late payments: retries, payment reminders and access blocking.

Increase profit: 0% commission and negotiate with 30+ gateways.

Start Free Trial

14 Days • No credit card required

Laptop mockup displaying an automated subscription billing and recurring payments dashboard

Your Educational Institution Holds Back Its Own Growth by Relying on Rigid Checkouts and Manual Processes.

Selling courses and graduate programs, especially online, demands sales efficiency and back-office precision. When your technology infrastructure is fragile, your operation hits a growth ceiling.

A Bureaucratic, Complex Enrollment Process

Your business invests in ads to attract students, but loses enrollments to slow, rigid red tape. Requiring long sign-up forms, document uploads or an in-person visit before payment makes students give up at the moment of highest interest.

The result is wasted ad spend and a lot of effort to avoid empty classes in your programs.

Chaos in the Registrar’s Office, Finance and Late Payments

Your payment platform runs disconnected from your learning management system (LMS). The registrar’s office and finance team waste hours creating payment links manually, checking statements and reconciling payments in spreadsheets.

Without automatic recurring billing and immediate access suspension when payments are late, your team turns into debt collectors, and you risk students with overdue payments still attending classes.

Declines Due to Credit Card Limits

Your institution loses students in graduate and long-term programs because your billing engine lacks flexible rules to spread the total course price. Instead of charging only the monthly tuition, the system requires the student’s full card limit at the time of payment.

When the purchase is declined for lack of credit limit, your sales team tries to save the enrollment manually by sending payment links over WhatsApp.

When your back office depends on manual checks and your checkout blocks the sale of high-value programs, your institution loses qualified students every day and overloads your team. That contradicts the promise of innovation and excellence your business stands for.

The Complete Hub for Education Sales and Automation

Digital Manager Guru works as the robust service layer that connects student acquisition, recurring tuition management and the operational back office of your educational institution. Instead of a bureaucratic enrollment process, your operation uses an optimized, integrated checkout. That way, your institution turns leads into confirmed enrollments, eliminating funnel leaks and getting the most out of your investment.

Optimized online enrollment checkout

Direct LMS integration

No more manual work in the registrar’s office and finance

Margin protected with 0% commission

Start Free Trial

14 Days • No credit card required

Mockup of an approved payment confirmation screen on an education checkout page

Your New Operational Pipeline for Education Sales and Recurring Billing

Optimize online student enrollment, reduce dropouts in your programs and automate recurring course billing with technology built for the new reality of digital education.

💵 0% fees

Ready-to-Use Online Enrollment Checkout

Offer a simple payment experience connected to the payment processor your institution already uses. Charge upfront costs such as enrollment fees, books or course materials in the same payment flow, with a single click.

Seamless, customized enrollment checkout

Recurring billing with custom duration

Sales recovery tools to send notifications for abandoned sales and pending payments

0% commission on tuition and enrollment fees

LMS Integration and Invoicing

Sync your payment flow with your virtual learning environment (such as Moodle or other LMSs) and your invoicing system via API and webhooks. Ensure immediate access when payment is approved, blocking when payments are overdue, and complete invoicing automation by sending data to your invoicing tools and ERPs.

Members Area integrations

Student access management based on payment status

Adjustable amount on billing cycle renewals

Centralized dashboard to track and manage tuition

Automatic data delivery to invoicing tools and ERPs

Split Tuition into Monthly Payments

Automate payments for graduate programs and long-term training by charging monthly tuition to the student’s card, so only the monthly amount, not the full course price, counts against their credit limit. Reduce dropouts with smart retries on failed payments and automatically generated payment links that let students settle with another method.

Recurring billing for long-term courses (12, 18, 24 or 48 cycles)

Only the monthly charge counts against the card’s credit limit

Smart retries when a card is declined

Flexible payment links to settle with another payment method

Subscription and recurring billing software integration ecosystem mockup

Your Course and Program Sales Infrastructure Ready in 4 Simple Steps

Create Your Account

Activate your access in minutes. No red tape, and no credit card required during the 14-day trial.

Connect Your Gateway

Plug-and-play integration with the payment processors of your choice. 30+ options available.

Set Up Billing Rules

Define the billing frequency, set the number of billing cycles and generate your payment link.

Turn On Post-Sale Automations

Set up the access rules for your Members Area, turn on invoicing and any other tools you want.

Start Free Trial

14 Days • No credit card required

3D glass chain links representing seamless software integrations and web connections.

Testimonials

The Solution Proven by More Than 7,000 Businesses Around the World

I always say Guru changed my life and took my online sales to a whole new level of maturity. With Guru, I have the freedom to build my operation the way I want, and I also get the best support I’ve ever seen. It’s definitely the infrastructure I wish I had found sooner!

Jonas Castro

CEO | Escola do Jonas

On the platform, we check all our sales indicators on a single screen, simply and dynamically. We can consolidate the data to have full control and a real view of the institution’s revenue.

Luciana Brites

CEO and Co-founder | NeuroSaber

Guru isn’t just a tool, it’s a strategic partner that works side by side with Stint, turning ideas into real results.

Rodrigo Vincenzi

CEO | Stint Educação

Guru helped me in many ways. One of them was being able to
integrate different payment methods and switch between them
very easily.

Denis Rodrigues

CEO | Help Engenharia

The Structural Shift That Unlocks Your Operation

Traditional Model

A slow, bureaucratic enrollment process, with long forms or manual steps that make prospective students give up at the moment of highest interest.

Lost graduate program enrollments because the student’s full card limit is required.

Registrar’s office and finance spending hours manually granting or blocking student access in the Members Area.

Manual invoicing, a slow process prone to delays and human error.

Abusive commissions and percentage fees on every enrollment or tuition payment.

Guru Connected Ecosystem

Smooth student acquisition with an optimized enrollment checkout, turning leads into confirmed enrollments in just a few steps.

Recurring billing that charges only the monthly payment to the card statement.

Secure payments with no roadblocks for high-ticket sales

Student access to content 100% automated by payment status.

Automatic triggers to your integrated invoicing tool.

A predictable fixed monthly fee based on usage and 0% commission on your revenue.

FAQ

Frequently Asked Questions About Guru for Educational Institutions

Is Guru a payment gateway or a bank?

No. Guru is a service layer and sales automation hub. Your educational institution connects the payment processor it prefers (such as Stripe). Sales revenue goes straight to your institution’s bank account, without passing through Guru and with no intermediate holds.

How does the checkout–LMS integration work?

Guru acts as the automation brain. When the enrollment payment is approved at checkout, Guru sends an instruction via webhook or API to your learning system (such as Moodle), granting access immediately. If a recurring course payment becomes overdue, the system notifies the LMS to suspend the student’s access automatically.

How does migration work without stopping your institution’s sales?

Migration runs in parallel, with assistance. You can set up your programs, configure the checkout–LMS integration and validate your payment links while your old setup stays live. The switch only happens when your team approves the new flow.

Do I need a development team to implement it?

No. The platform was built on the Developer Free concept. Checkout settings, adding enrollment fees, books or course materials, and connections with invoicing tools and LMSs are all done intuitively through visual dashboards, with no coding required.

Does Guru issue tuition invoices natively?

Guru isn’t an invoicing tool itself, but it organizes the process. As soon as the tuition payment is confirmed, Guru identifies the sale and instantly triggers the automation that tells your connected invoicing tool to issue the correct invoice.

What happens if a student is late on a recurring tuition payment?

The recurring tuition engine runs automatic billing attempts (Smart Retries) on the card and sends payment reminders by email. If the payment still isn’t approved, the system notifies the learning platform to apply the student’s content access rules, blocking access to classes until the balance is paid.

Sales, Payment and Recurring Billing Infrastructure for Educational Institutions

Your Educational Institution Holds Back Its Own Growth by Relying on Rigid Checkouts and Manual Processes.

A Bureaucratic, Complex Enrollment Process

Chaos in the Registrar’s Office, Finance and Late Payments

Declines Due to Credit Card Limits

The Complete Hub for Education Sales and Automation

Your New Operational Pipeline for Education Sales and Recurring Billing

Ready-to-Use Online Enrollment Checkout

LMS Integration and Invoicing

Split Tuition into Monthly Payments

Your Course and Program Sales Infrastructure Ready in 4 Simple Steps

The Solution Proven by More Than 7,000 Businesses Around the World

The Structural Shift That Unlocks Your Operation

Traditional Model

Guru Connected Ecosystem

Turn Operational Chaos into Predictable, Efficient Revenue Infrastructure

Frequently Asked Questions About Guru for Educational Institutions