Manage and automate recurring billing for your subscription business

Recurring payments by card, PayPal and crypto, with automatic retries when a charge is declined.

Manage all your recurring revenue from a supercharged payment link. Charge, renew, recover and track subscriptions with a robust service layer over your sales, ready to bring checkout, data, automations and post-sale together in a single operating system.

The result is clear: more predictability, more protected margin and the freedom to operate as the owner of your own revenue engine.

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14 days free • No credit card required

Laptop showing a subscription volume chart with a subscription configuration panel from the Guru platform.

Painel de configuração de regras de assinatura no Guru sobreposto a gráfico de renovações. (versão mobile 500px)

3D puzzle with four pieces: Subscription Management, Checkout for Recurring Payments, Centralized Metrics and Integrations with Tools.

Bring together everything you need to manage your subscription business

With Guru, you don’t just bill for plans: you build a recurring revenue operation that is more integrated, predictable and robust.

Collect payments online with a supercharged payment link, customizable and integrated with the payment processors of your choice.

Automate recurring billing, reduce failed charges and connect payments to the rest of your operation. Integrate 80+ tools and eliminate manual tasks such as issuing invoices, delivering products and updating systems.

The subscriber portal enables self-service, reduces the load on support and increases retention.

Centralize sales, marketing and recurring revenue metrics in a single operational dashboard. Track campaigns, understand bottlenecks and make decisions based on connected data, not scattered reports.

Subscription management in one place

Custom plans, upgrades, downgrades, cancellations and delinquency in the same dashboard. You can see who is up to date, whose payment failed and who needs attention before they cancel.

Custom plans

Upgrade

Downgrade

Cancellations

Delinquency

Tablet mockup showing the Guru subscriptions dashboard with active, renewed, new, past-due and canceled subscriptions and a subscription volume chart.

Until then, we used one of the best-known solutions on the market, and an expensive one too. With Guru, we found out that a few clicks are all it takes to connect our services with other sales platforms. The result: we increased our profit margin overnight.

Luan Bez

Partner and Marketing Director | Brasil Paralelo

Selling my products and services through Guru opened up new ways to optimize the business.

Luciana Brites

CEO and Co-founder | NeuroSaber

Guru is always there with us, helping with all the support, and in my view it’s definitely the biggest differentiator Guru has in the market today.

Felippe Loureiro

CEO | FL Treinamentos

The speed I get with integrations and how easy it is to manage products and control subscriptions have helped my revenue a lot.

Thiago Almeida

CEO & Founder | Devzapp

Guru made life easier for those of us who create content and use this tool. Today, with Guru, we know where every sale we’ve made came from and we have the metrics for each of them, so we know where to act as a business. I recommend it!

Adriano Rodrigues

Operations Director | Te Atualizei

Just by migrating to Guru, with the same revenue and the same number of sales we already had, we automatically increased our profit margin by at least 20%.

Luiz Mazini

Founder | marketeiro.club

Guru brought peace of mind to my business. Knowing I can sell subscriptions, products and tickets easily, without wasting time or money, is revolutionary.

Diego Lima Gomes

CEO | Academia Serpsi

What you get with Guru

The most complete service layer for running subscription businesses

Checkout and Recurring Billing

Deliver a consistent payment experience with a supercharged payment link connected to your current stack. Automate billing, reduce delinquency and eliminate operational guesswork.

Grow your revenue with:

1-Click Subscribe

Order Bump

1-Click Upgrade

Checkout Without Address

Explore all Guru Checkout features

Bronze and Silver subscription plan cards with Guru settings for billing interval, price, maximum payment cycles, number of retries, days between attempts and trial days.

Plan Customization

Build and manage plans that fit your business model, quickly and easily.

Here you set:

Trial period length

Number of billing retries

Billing intervals and cycles

Discount coupons for subscription cycles

Discounts and surcharges

Transactional emails

Integrations with your favorite tools

Connect the tools you already use in your business in minutes and get the most out of every feature. Updating your CRM and email lists, automating contract generation and signing, sending SMS, issuing invoices or generating labels on your shipping platform has never been so simple and powerful. With our integrations, you’ll automate your processes and delight your customers.

Easily integrate platforms for:

Members Areas

Invoicing

Contracts

SMS

Email Marketing

Carriers

Mockup of a recurring subscription checkout interface featuring Guru integrations

3D tracking funnel connecting Meta, Google, LinkedIn and TikTok ads to clicks, checkout, sales and ROI.

Full Control of Your Campaigns

Monitor the ROI of your marketing campaigns centrally and in real time, follow your conversion funnel and identify the most effective channels for attracting new customers. Make decisions to scale your business quickly and confidently, without having to collect data or waste time filling in spreadsheets by hand.

Here you track:

Real-Time ROI

Lead Sources

Neural A/B Testing

Sales Sources

Advertiser Integrations

Learn more about campaign tracking

Business Overview in One Place

Easily find the most important metrics for your recurring business in our dashboards and get in-depth insights into subscription volume, daily sales, customer retention and campaign performance. With data analysis, you’ll discover where to focus your efforts to grow your business with complete confidence.

Subscriptions

Subscriptions by status

Daily subscription volume

Daily renewal rate

Trials

Upcoming renewals

Sales

Sales volume

Sales by hour and by day

Sales status

Conversion by payment method

Best-selling products

Customers

Customer lifetime value

Average order value per customer

Customer sources

Tracking

Lead conversion

Sales conversion

Real-time ROI

Laptop mockup showing the Guru subscriptions dashboard with expected renewals per attempt and a forecast summary.

Plus all of Guru’s advantages in

Supporting Your Business Growth

Greater autonomy

Build an operation that doesn’t depend on specific digital product platforms or payment gateways, with the freedom to swap services and technologies.

🔥 Fast

Instant Start

Get your business up and running within a few hours, hassle-free, with no coding required and no infrastructure worries.

Fixed Monthly Plans

Plans with fixed prices, no lock-in, setup fees or percentage of sales. Access to every feature, whatever stage your business is at.

5-Star Support

Human support ready to help with your questions, working efficiently and without red tape.

Try It Free

14 days free • No credit card required

Smiling woman pointing to a Guru Zero Fee card showing $0.00 in fees.

How to run your business on Guru in 3 steps

1

Choose and integrate your payments

Negotiate rates, sign up with one of our payment partners and integrate it with Guru Checkout in just a few clicks. Register products, set up plans with prices and billing schedules that match your sales strategy, and get checkout links in minutes.

2

Create and set up your sales page

Build sales pages, or landing pages, with information about the plans you’ll sell. Add a payment button for each available plan throughout the page, each one pointing to the Guru Checkout link for the offer shown.

3

Build, scale and manage your business

Receive payments online and automate recurring billing. Centralize the management of sales, subscriptions and business metrics. Integrate tools and run your operation efficiently and with maximum profitability.

FAQ

Frequently Asked Questions

Does Guru offer a Subscriber Portal?

Yes. Guru provides a “My orders” area where your customers can check their purchases and subscriptions, or even cancel or change a subscription.

Why use Guru for recurring businesses?

Because it delivers a service layer over your revenue, not just billing. That brings predictability and real control.

How do I set up a subscription upgrade and downgrade?

In each plan’s offer, you can register the upgrade and downgrade offers available.

Why should I use Guru for my recurring business instead of another platform?

Because you’re not held hostage by commissions, external rules or fragmented stacks. The operation is yours.

Why is Guru’s payment link supercharged?

Because it amplifies what already exists in your business, connecting conversion, automation, data and post-sale.

Which payment methods can I offer for subscriptions?

Subscriptions can be paid by credit card, PayPal or cryptocurrency. The methods available depend on the payment processor you integrate.

How do I activate a user after Guru charges them?

When the sale status changes to approved, the platform you chose creates a login for the end customer, who receives their access by email.

What is a recurring payment?

It’s an automatic charge to the customer every period (month, quarter, year), without them having to pay again. With Guru, recurring billing runs on the gateway you already use, and declined charges are retried automatically.

How does subscription management work on Guru?

You create the plans, the customer subscribes through the recurring checkout and Guru takes care of renewals, retries, plan changes and cancellations, with everything visible in the dashboard.

Sign Up for Free

Free 14-day trial