Track campaigns easily and find out where your sales and revenue come from with Guru’s Conversion Tracking. Compare acquisition channels, make smarter decisions and boost your ROI with data tied to your revenue engine.
At Guru, campaign management is no longer just marketing: it becomes part of your sales operation’s infrastructure.
With an advanced conversion tracking and analytics system built into the supercharged payment link, your team can connect acquisition, conversion and revenue in a single data flow.
A link-based tracking system that connects traffic, conversions and sales within your revenue operation.
A tracking structure adapted to your sales funnel, with measurement points at conversion events through PPCT items2 or A/B Testing3.
A consolidated view of all your campaign management, so you can analyze the impact of each marketing action on revenue.
ROI monitoring and real-time campaign management metrics. Analyze clicks, conversions and statistics by day or for any period you choose.
That lets you adjust investments quickly and keep your operation aligned with what actually drives sales.
Automatic integration and import of costs from the leading ad platforms. Consolidated and per-campaign analysis of total cost, cost per click, cost per lead and cost per sale.
Access for team members and secure data sharing with collaborators, partners and clients through manageable user profiles and specific permissions.
(1) Tracked links generated for use on buy buttons and traffic sources.
(2) PPCT (Point-to-Point Conversion Tracking) items are tracking resources for lead generation and sales.
(3) The Neural A/B Test link replaces the corresponding PPCT link.
(4) The opt-in PPCT is a lead registration and tracking form integrated with the leading email marketing platforms. See the full list of supported integrations for this purpose.
“The real benefits are the precise traceability of sales and everything on the lead side.”
“On the platform, you can check every sales indicator on a single screen, simply and dynamically. That way, we can see the data and get a clearer view and understanding of what we’re selling.”
“Peace of mind to focus on what we’re really good at!
With Digital Manager Guru, we can do data-driven marketing, with information that’s centralized and easy to understand! Besides being a complete tool, its big differentiator is the support: fast and always ready to solve anything! True partners!”
Take an in-depth look at your lead conversion, from the first contact with your company to the moment of purchase. See every interaction a lead has with your brand and get insights into the best moment to present an offer.
Monitor campaign performance in real time, from the click on each traffic source to the confirmed sale. Know exactly where your conversions come from and discover which ads and acquisition channels are the most profitable.
Managing a marketing campaign also means running tests and finding out what is and isn’t working.
With our Neural A/B Test, the tedious task of comparing the performance of pages and checkouts is handled by Guru, which learns and automatically routes traffic to the best-performing variation.
Our platform looks after your tests 24/7 and reacts automatically to changes in performance, while you gain time to focus on what matters most to your business.
Optimize traffic toward the variant getting the best results with…
A campaign tracking system lets you follow campaign conversions and automatically see where your sales and leads come from.
Our tracking system works by placing Guru tracked links on your traffic sources and connecting your ad accounts to the platform. From there, Guru correlates completed sales, campaign costs and conversions on each traffic source.
No. Just place the tracked links in your campaigns on traffic sources, sales pages, lead capture pages or email marketing.
No. In fact, the A/B test replaces tracking (PPCTs), so you only need to use one of them per campaign.
Yes. You can track sales and lead captures with an external checkout, as long as it’s compatible with Guru’s system.
