Zero Fees

No commission on sales!

Turbocharge your sales with Guru Checkout: a payment link with steroids

Drive more revenue by delivering a payment experience that is simple, secure and intuitive for your customers, with a flexible checkout that is ready to deploy and connected to your company’s processes from marketing to sales.

Desktop and mobile checkout demonstration

All capabilities included for a fixed monthly subscription.

Keep 100% of your sales revenue.

A payment link with steroids, optimized for mobile and engineered to reduce friction and close transactions with consistency.

Connect your operation to 25+ payment services and start charging in just a few steps, without being locked into a single gateway.

Payment is only the beginning.

Guru operates as a robust service layer over sales: it connects checkout, integrations, data, automations and tracking.

Transparent Checkout

The payment link with steroids to sell more and integrate your sales process

With Guru Checkout, payment stops being an isolated step and starts operating as part of your revenue system.

You start with a payment link and, behind it, gain an operational layer that connects data, integrations and routines. As a result, marketing, sales and post-sale run within the same flow.

Cartless Checkout

An experience that takes the customer directly to payment, without routing them through a cart. Ideal for selling a single product at a time or a product bundle.

Payment Link

Payment links that are easy to place on sales pages and ready to send through email, social media and messaging services, with traceability that connects the payment step to the rest of the operation.

One-Time and Recurring Sales

A payment checkout for one-off purchases, subscription enrollment and recurring billing.

Payment Split

Automatic distribution of sales revenue across all stakeholders with efficiency and strong margin control.

Transparent Checkout

The payment link with steroids to sell more and integrate your sales process

With Guru Checkout, payment stops being an isolated step and starts operating as part of your revenue system.

You start with a payment link and, behind it, gain an operational layer that connects data, integrations and routines. As a result, marketing, sales and post-sale run within the same flow.

Cartless Checkout

An experience that takes the customer directly to payment, without routing them through a cart. Ideal for selling a single product at a time or a product bundle.

Payment Link

Payment links that are easy to place on sales pages and ready to send through email, social media and messaging services, with traceability that connects the payment step to the rest of the operation.

One-Time and Recurring Sales

A payment checkout for one-off purchases, subscription enrollment and recurring billing.

Payment Split

Automatic distribution of sales revenue across all stakeholders with efficiency and strong margin control.

mobile checkout

Ready-to-use Integrations

Integrate quickly and start operating today

Choose from more than 25 ready-to-use integrations, including payment services, CRM, automation, communication and data, and connect everything to Guru in just a few clicks.

Guru functions as an operational layer over the sale, connecting payment, data and tools so marketing, sales and post-sale can operate as an integrated system.

 When a sale happens, information automatically flows to the right systems, eliminating rework and manual failure points.

More than 25 Payment Options

(*)Guru does not hold your funds. Processing fees, advance-settlement terms and payout timelines are negotiated directly with the payment service you choose.

checkout connected to payment methods

Integrated with the leading payment services in the market

logo adyen
logo coinbase
logo coinpayments
logo malga
logo marlim
logo paypal
logo revere payments
logo Revolut
logo stripe

Multiple languages and currencies

Expand your sales reach globally

Grow your business with a globally* oriented checkout adapted for multiple languages, currencies and local address and tax-data patterns, according to the capabilities of integrated payment partners.

*Check with payment partners that offer this option.

checkout eng tablet
checkout ptbr tablet
checkout ptpt tablet
checkout esp tablet
checkout fr tablet
checkout outras linguas tablet
dashboard hubspot

Automatic CRM Business Opportunities with Sales Pipeline

In Guru, payment is the trigger for the operation.

When a sale is completed, the opportunity is automatically created in the CRM at the correct pipeline stage.

This ensures that every sale becomes action: follow-up, relationship management and commercial continuity, without dependence on manual processes.

The result is straightforward: fewer losses after conversion and more sales happening automatically.

Sales recovery

Maximize every sales opportunity

Turn abandoned checkouts and failed payments into recovered revenue. Keep your sales team updated on open opportunities, send automated reminders to customers and stop losing revenue that should have been captured.

sales recovery

Conversion event tracking

Optimize your ads to sell more and more

Improve ad performance with automatic conversion event tracking across major advertising platforms. Through this capability, your marketing team can segment target audiences based on purchase behavior and actions performed during checkout.

Marking conversion events for:

Server-side event tracking using Facebook Conversion API, fully compatible with privacy changes introduced by iOS 14, Google and other browsers.

Cross Sell & Upsell

Increase order value with 1-Click

Generate additional sales and increase average order value by offering a complementary product on the payment page or order confirmation page. With a single click, your customer completes another purchase using the same data already entered during checkout.

order bump
telas assinaturas desktop

Recurring billing

Automate billing and scale exponentially

Add recurring revenue to your business with a payment checkout designed for subscription enrollment and recurring billing automation. Create and test plans and pricing with flexibility. Ideal for SaaS, subscription businesses and recurring billing operations.

Develop recurring billing models. →

Simplify the payment experience and integrate your sales with powerful capabilities

Unlimited customization

The payment link with steroids that adapts to your sales operation

Dozens of options to configure Guru’s payment link as part of your revenue infrastructure, respecting brand identity, commercial rules and operational processes.

personlizacao checkout

Brand Identity

Have a payment checkout aligned with your brand identity. Display your own purchase completion page.

  • Logo and favicon
  • Header
  • Support channels
  • Custom domain
  • Friendly URL
  • Redirecta to external pages

Imagem com exemplicação de uso de marca

Visual Customization

Customize the checkout with your brand colors. Show or hide visual elements according to your sales strategy.

  • Color scheme
  • Mobile visual layout (header and emphasis)
  • Shipping and interest information
  • Installment anchoring
  • Order bump (title and description)
  • Chat installation(e)

Imagem com exemplicação de customização de checkout

Pricing and Offers

Create and test different pricing strategies for your products and services. Configure payment methods, installment options and interest rates.

  • One-time sales
  • Recurring billing (b)
  • Multiple offers
  • Installments
  • Discount coupon
  • Subscription discount and surcharge
  • Billing cycles for subscriptions
  • Upgrade and downgrade for subscriptions

Imagem com exemplicação de precificação e ofertas

Form Options

Customize the checkout form with options to hide fields, require or make inputs optional, and define which document types are required.

  • Checkout without address (c)
  • Double email entry
  • Double address entry
  • Company name
  • Terms of use
  • Privacy policy
  • Legal notice (d)

Imagem com exemplicação de customização de formulários

Shipping Strategy

Create and test different shipping strategies for your store. Diversify the options shown to the customer and retrieve quotes from multiple carriers.

  • Flat shipping
  • Dynamic shipping
  • Free shipping

personalizacao checkout mobile frete

Checkout Process

Choose the checkout process that best matches your audience behavior. Improve the user experience while increasing conversion.

  • One-step checkout (One Page)
  • Multi-step checkout
  • Subscribe with 1-click
  • Buy with 1-click
    • 1-click subscription upgrade

    Imagem com exemplicação de customização do processo de Checkout

    (a) When no URL is provided for external order completion pages, the customer will be automatically redirected to the standardized order completion pages.

    (b) Consult the payment processors available for this functionality.

    (c) Consult the available payment processors and the procedures required to activate this feature. When this option is activated, the reCAPTCHA feature is automatically enabled for security reasons.

    (d) The respective links must be provided so that this information is displayed in the footer of the checkout page.

    (e) The chat window must be installed through Google Tag Manager.

     

    Go beyond conversion and online payments with

    Capabilities that maximize your marketing and sales strategy

    Guru consolidates checkout, data, integrations and automations into a robust service layer over sales, allowing your business to scale with predictability and control.

    consultar o ROI

    Real-Time ROI

    Sales-source attribution and advertiser integration so your marketing team can track campaign ROI automatically and in real time.

    teste AB

    Neural A/B Testing

    The full power of machine learning to optimize checkout conversion while comparing performance across different payment processors.

    métricas

    Metrics

    The most important information generated automatically and centralized in a single place to help you decide how to scale your business with confidence.

    150+ integrations to

    Automate your online sales operation

    Guru’s payment link automatically connects payment, systems, teams and processes, operating as the starting point of your revenue operation.

    mobile checkout with integrations

    Have all of this and more, with efficient support ready to help you.

    Our service is delivered by a team of specialists focused on helping customers extract the maximum value from GURU, operating with efficiency, transparency and human support. Discover our Happy Customers Wall.

    Want to understand whether Guru fits your operation?

    FAQ

    Frequntly Asked Questions

    Is Guru a payment processor?

    No. Guru does not perform financial intermediation. To process payments, you need to contract and integrate one of the payment systems available in the Guru Checkout category.

    Does Guru Checkout support payment gateways?

    Yes. Guru Checkout integrates with more than 20 payment gateways across acquirers, sub-acquirers and digital wallets. To process payments in our checkout, simply connect one of the available options in the Guru Checkout category.

    Building a checkout is a long and expensive development project. Beyond the initial build, it requires continuous improvements and updates, including refunds, cancellations and new integrations. Guru provides a checkout that is ready to use, with automatic pixel tracking, full sales management, continuously added improvements and dozens of payment partners ready to integrate. This eliminates development cost while providing access to a complete tool with low operational overhead.

    Do I have to pay a sales fee?

    Guru does not charge a fee on sales. To use the checkout, you integrate a payment processor, and that commercial relationship is established directly with that provider. This gives you the freedom to switch payment processors at any time in a simple way, without major impact on your operation.

    Does Guru Checkout include a cart?

    No. Guru does not provide a shopping cart. Guru Checkout takes the buyer directly to payment, making the experience simpler and faster, which improves conversion. This solution is ideal for selling digital products, services, subscriptions and product bundles through a sales page.

    Is international selling possible?

    Guru Checkout supports automatic translation to English and Spanish. However, in order to accept payments from customers in other countries, you must integrate a payment processor that supports international transactions.

    Can I use Guru Checkout for recurring products?

    Yes. It is possible to sell recurring products through Guru Checkout. To do this, register a product as a subscription and configure the billing rules.

    Can I offer installments to my customers in Guru Checkout?

    That depends on the selected payment processor. If you choose a processor that supports this capability, you can customize the installment plan offered to the customer.

    What is the payout request timeline?

    Because Guru does not intermediate payments, payout timelines and withdrawal rules must be verified directly with the payment processor being used. Each partner has its own payout schedule.

    How do refunds work?

    Refund logic depends on the payment method. For credit card transactions, refunds can be processed through the Guru admin environment. For other payment methods, refund handling may depend on the contracted payment processor’s environment.

    How does sales recovery work?

    Guru Checkout automatically saves unfinished sales for up to 15 minutes when email, name and phone number have been filled in. Abandoned sales or pending payments can be sent to recovery tools through webhooks. It is also possible to configure and send emails to customers with abandoned sales or pending payments.

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