Campaign Management on a single platform

Monitor campaigns easily and discover where your conversions and revenue come from. Compare acquisition channels, make more accurate decisions and increase ROI with data connected to your sales engine.

Integrated with leading advertising platforms

Track

Know exactly where sales and leads come from and follow every stage of your campaign management, from the click on the traffic source to the moment the customer reaches the steroid-powered payment link. This connection between acquisition and revenue removes guesswork and turns marketing into a measurable operation.

Optimize

Use machine learning-assisted performance analysis to identify which offers, pages and flows generate the most revenue. With the right data, your team stops testing blindly and starts optimizing campaigns based on what actually converts

Analyze

Centralize all campaign management in a single campaign management software. Instead of data scattered across multiple tools, Guru connects campaigns, sales and conversions within the same infrastructure. This reduces rework, increases metric clarity and enables faster, safer decisions.

Scale

Monitor ROI in real time and understand exactly where to invest to scale revenue. When acquisition, data and conversion operate as a single system, scaling stops being a bet and becomes a strategic decision. That is how the operation gains predictability and the business owner gains the freedom to grow without relying on assumptions.

Powerful campaign management software to closely track your conversions

With Guru, marketing campaign management becomes simpler. In Guru, campaign management stops being just marketing and becomes part of the sales operation infrastructure.

Through an advanced tracking and conversion analysis system integrated with the steroid-powered payment link, your team can connect acquisition, conversion and revenue in a single data flow.

Easy to Use

A link-based tracking system that connects traffic, conversions and sales within the revenue operation.

Tracked links with:

Adaptable

A tracking structure adapted to your sales funnel, with measurement points on conversion events through RPPC items² or A/B Testing³.

Tracking for:

360° View

A consolidated view of all campaign management, allowing you to analyze the impact of every marketing action on revenue.

Breakdown by:

Real-Time Results

Real-time ROI monitoring and campaign management metrics generation. Analysis of clicks, conversions and statistics by day or selected period. This allows you to adjust investments quickly and keep the operation aligned with what truly generates sales.

Cost Analysis

Automatic integration and import of costs from major advertising platforms.
Consolidated analysis, and analysis by campaign, of total cost, cost per click, cost per lead and cost per sale.

Collaboration and Sharing

Access for team members and secure data sharing with collaborators, partners and clients through manageable user profiles and specific permissions.

(1) Tracked link generation for use in buy buttons and traffic sources.

(2) R.P.P.C (Point-to-Point Conversion Tracking) are tracking resources for lead generation and sales.

(3) The Neural A/B Testing link replaces the corresponding RPPC link.

(4) Capture RPPC consists of a form for lead registration and tracking integrated with major email marketing platforms. Check the full list of supported integrations for this purpose.

The true benefits are the specific traceability of sales and the matter of leads.

With Guru, it is possible to check all sales performance indicators on a single screen: simply and dynamically. So we can have data visualization and perception of what we are selling.

Peace of mind to focus on what we're really good at! With Digital Manager Guru we can work on data-based marketing, having the information centralized and easy to understand! In addition to being a complete tool, it has a great difference in its service, which is fast and always ready to resolve anything! True partners!

Track, Optimize and Analyze your conversions in one place

Lead Tracking

Discover when and where your leads convert

Take a deeper look at lead conversion, from the first contact with your company to the moment of purchase. Understand every interaction the lead has with your brand and gain insights into the best moment to present an offer.

Lead Funnel

Lead Activities

Conversion Window

Sale Origin

Lead Funnel

Lead Activities

Conversion Window

Sale Origin

Sales Tracking

Identify the campaigns that bring the best ROI

Monitor campaign performance in real time, from the click on each traffic source to the confirmed sale. Know exactly where your conversions come from and discover which ads and acquisition channels are the most profitable.

Conversion Funnel

Sales Heat Map

Best Sellers Rank

Orders List

Conversion Funnel

Sales Heat Map

Best Sellers Rank

Orders List

Neural A/B testing

Maximize Your Results with Machine Learning

Managing marketing campaigns also means testing and discovering what is and is not working.

With our Neural A/B Testing, the exhausting task of comparing performance between pages and checkouts is handled by Guru, which learns and automatically distributes traffic to the highest-performing variation.

Our platform manages your tests 24 hours a day, 7 days a week, and reacts automatically to performance changes while you gain time to focus on what matters most for your business.

Compare your marketing variables automatically

Optimize traffic toward the variant that is achieving better results with…

Lead A/B Testing to compare lead capture pages.
Sales A/B Testing to compare sales pages.
Checkout A/B Testing to compare the performance of different checkouts.
Combined A/B Testing to optimize the full visitor flow from lead capture to the sales page and checkout. Run a sequence of tests, splitting traffic at each stage of the sales funnel.

Discover exactly what generates revenue in your business.

FAQ

Frequently Asked Questions

What is a campaign tracking?

A campaign tracking system serves to monitor the conversion of campaigns and verify the origin of sales and leads in an automated way.

How does Guru's Campaign Tracking system work?

Our tracking system consists of distributing Guru’s tracked links to traffic sources and connecting your ad accounts on the platform. From this, the Guru makes the correlation between the sales made, the costs of the campaigns and the conversions in the traffic sources.

Script: Do I need to install one on my page?

No, just distribute the tracking links in your campaigns on traffic sources, sales pages and lead capture or email marketing.

Can I use trackings and A/B testing at the same time?

No, actually A/B testing replaces tracking. Therefore, you only need to use one of them for each campaign.

Can I use tracking with external checkout?

Yes, you can track sales and capture leads with the external checkout, as long as it is compatible with Guru.