Zero Fees

No commission on sales!

Increase profit and reduce delinquency for your education business with greater control over revenue

Simplify tuition payments, reduce delinquency and increase online enrollment conversion with a robust service layer on top of sales, with no sales fee and greater predictability for your operation.

Zero Fees

No commission on sales!

Increase profit and reduce delinquency for your education business with greater control over revenue

Simplify tuition payments, reduce delinquency and increase online enrollment conversion with a robust service layer on top of sales, with no sales fee and greater predictability for your operation.

Problems faced by education companies:

How Guru solves this:

Robust service layer on top of sales, ready to integrate with your education system
Steroid-powered payment link with recurring billing and customization for schools, courses and education operations
Billing automation, revenue recovery and reduced operational rework
Zero fees on sales, the margin stays with your operation, not the platform
Centralized reports and metrics for more predictable, traceable and secure management
More autonomy to bill, monitor and grow without depending on manual processes, disconnected systems or commissions that reduce the efficiency of your operation

Everything you need in one place

Steroid-powered payment link for recurring revenue

Create monthly, quarterly or annual plans according to your academic structure, with an enrollment experience that is more consistent and ready for recurring billing.

Zero
fees
per sale

You define your terms. The revenue is yours, with more margin to reinvest in acquisition, operations and institutional growth.

Automatic delinquency and billing management

Save time, reduce manual errors and increase revenue recovery without turning finance into a bottleneck.

Integration with LMS, CRMs, ERPs and the rest of your stack

Connect your education ecosystem more easily and access a public API for more advanced integrations, without locking your operation into closed solutions.

Delinquency, revenue and operational metrics reports

Data-driven financial management with more clarity to make decisions that support academic growth and revenue predictability.

Testimonials

More than 7,000 entrepreneurs trust Guru

In just 3 years, Guru helped Stint Educação save more than 4 million reais, allowing reinvestment in growth and innovation.

Selling my products and services through GURU opened up opportunities to optimize the business.

Guru is always by our side, helping with every support need and, in my view, that is by far the biggest differentiator Guru has in the market today.

Migrate to Guru quickly and easily

Connect

In minutes, without the headache.

Guru was built to fit the reality of your school, course or education operation, without forcing your team to rebuild the operation from scratch.

Create

Your way, in your time.

Set up your billing operation in a way that makes sense for your model. Guru adapts to your structure so you gain more control, not more dependency.

Sell

With flow, control and results.

Start selling with more consistency, security and traceability, so enrollment stops being a friction point and becomes part of a more predictable revenue engine.

Connect

^{*You do not need a developer, but if you have one, we offer API and Webhooks for full integration with internal systems.}

Create

Create recurring payment plans: monthly, quarterly, semiannual, annual
Define trial periods, promotional pricing, discounts and surcharges
Customize checkout with your visual identity (logo, colors, fields)
Choose the payment methods you want to offer (credit card, digital wallets and other methods supported by your payment processor)
Set delinquency rules: blocks, notifications, retries
Schedule automations for communication with students before and after enrollment

Sell

Lightweight, fast and intuitive payment link to maximize enrollment conversion
Financial dashboard with real-time data: delinquency, average ticket, LTV, churn
Sales reports by product, plan, acquisition channel or customer
Configure remarketing flows to recover users who did not complete enrollment
Automate billing, renewal and reactivation notifications

If your mission is to educate, ours is to ensure your revenue operation works with fairness, automation and freedom.

Stop losing time with generic solutions and fees that erode your margin. Guru is the robust service layer on top of sales for educational institutions that need to bill better, recover more revenue and operate with greater predictability.

FAQ

Frequently Asked Questions

Does Guru’s platform work for in-person and online courses?

Yes. Guru was developed to support both in-person institutions such as schools, colleges and training centers, and online learning platforms. You choose how and where you want to bill.

Can I automate tuition payments and billing retries?

Absolutely. With Guru, you define billing rules, recurrence, notifications and automatic retries. No need for a team manually charging students.

Can I manage delinquency inside the platform?

Yes. The platform shows who is delinquent, triggers automatic retries and can even block access to content if you want — all configurable by you.

Does Guru charge fees on enrollments or sales?

We do not charge any commission per enrollment. You pay a fixed monthly subscription and keep 100% of your revenue.

Do I need technical support to implement it?

No, but our onboarding team is available for the migration process. And if you have a technical team, we also offer API and Webhooks for more advanced customizations.

My school does not have a dev team. Can I still use it?

Absolutely. Guru was designed to be simple and functional. The interface is intuitive, and our team helps you get everything running quickly.

Why use Guru for an education company?

Because education companies need more than a billing system. They need a revenue operation with recurring billing, integrations, data, delinquency recovery and more control over the enrollment journey. Guru delivers this operational layer without charging any fee on sales.

Why should I use Guru for my recurring business instead of another platform?

Because Guru was designed to give the operation more predictability and autonomy. Instead of depending on a platform that becomes more expensive as your revenue grows, you operate with a fixed monthly subscription, automations, integrations and stronger visibility into delinquency, retention and revenue.

Why does Guru’s payment link have steroids?

Because it is not just a link to charge payment. It is a payment link with an engineering layer behind it that reduces friction in enrollment, improves consistency in the experience, integrates data, triggers automations and connects the sale to the rest of the operation.

Does Guru fully recover failed payments, or does it only retry the charge?

Guru allows you to structure retry rules, notifications and automations for revenue recovery. The goal is to reduce losses caused by payment failures and decrease manual work for the team, giving you more control over the recurring billing process.

Does Guru charge commission on my subscriptions?

No. Guru does not charge commission on subscriptions or any fee on sales. The model is based on a fixed monthly subscription, which helps protect margin and prevents the platform from taking part in the growth of your revenue.